The digital age offers real estate agents a bevy of tools for marketing. Just as the real estate market is ever-changing, so are the methods real estate agents are using to reach clients. Real estate agents looking for the best available tools for marketing purposes should consider the following platforms:
1. Zillow
Zillow is a must for real estate agents looking to pull in new clients.
Modern homeowners hardly have time to drive around and search for their future home, but that’s where Zillow comes in. With Zillow, prospective clients can find the right property anywhere they have wi-fi.
Zillow is a real estate marketplace that provides customers with the necessary information to choose the perfect candidates for renting or ownership. Once the real estate prospects are chosen, Zillow easily connects its users to the best available real estate agents.
2. Matterport
Want the next level solution for showcasing properties? Matterport is the answer. Customers unable to see the home in person stand to significantly benefit from real estate agents that use Matterport. Going above and beyond using real estate descriptions, Matterport allows users to create interactive virtual tools using floor plans and photos of their properties.
3. Ixact Contact
Real estate agencies searching for the best in CRM will find that in Ixact Contact. Easy to use, this marketing solution gives teams to control and flexibility when it comes to all their marketing needs. When using this platform, real estate teams will find that their team members are more organized, responsive, and effective when attracting and converting leads.
4. CallAction
CallAction is used by real estate agents to automate lead generation. With CallAction, real estate agents can use the platform to automatically respond to customer’s inquiries with text messages, emails, and phone calls. This software lets real estate agents track, capture, and respond to clients to increase conversions and engagement across the board.
5. ConvertKit
ConvertKit is another marketing tool that is excellent for lead generation and conversion. With CovnertKit, real estate agents can easily organize their communication by tailoring and targeting their message to increase click rates, lower the rate of unsubscribers, and leading to the conversion of more clients. Similarly, any real estate team should use ConvertKit to integrate their landing page, membership site providers, and e-commerce platforms to better focus on lead conversion.
6. DocuSign
DocuSign allows real estate agents to conveniently obtain signatures for contracts remotely. This contract management tool is a benefit for both agents and their clients. All contracts created on DocuSign will accept electronic payments and signing, making it that much simpler to close a deal on a new property from any location.
7. Sprout Social
When running a real estate business, it can be hard to keep track of every social media platform. Thanks to Sprout Social, you don’t have to. Real estate agents that use Sprout Social can manage all of their various social platforms entirely through Sprout. With Sprout, agents can easily handle scheduling posts, going through analytics, and improving engagement, as well as any other social media needs.
Real estate agents that make use of the available digital tools for marketing will find that their jobs just got a lot easier. Using this guide will help you fine-tune your current marketing strategies and dramatically imrpove your lead conversion.
