Some will recall that I previously John Chow Effect: Does it Kill Young Blogs? Today, I will discuss the effect of a John Chow Review on a medium sized blog — Gaman’s Sabahan.com.
My conclusion? Based on data I can access, I believe the John Chow ReviewMe for Sabahan.com had a moderate 2-4 day effect; it brought no long term traffic boost. The John Chow review exerted practically no positive effect when used to promote a time critical event like a contest.
It is, of course, up to each individual blogger to decide whether a 2-4 day long modest boost in traffic is worth transferring lots on money into John Chow’s pocket. As for myself: I will not be ordering a John Chow ReviewMe review!
History of the John Chow Review Me Review
On July 10, 2007, John Chow posted a ReviewMe review of Sabahan.com. On July 23, Gaman posted Is it worth spending $400 …; he told his audience that his main goal in buying the review had been to promote a blog contest with a prize of free lifetime hosting for a blog.
Did the John Chow ReviewMe advance that goal? Evidently not. In Sabahan’s words:
I did get a couple of new entries as a result of the review but I am actually quite disappointed it wasn’t more than a handful!
But never mind. Maybe John Chow sent lots of traffic? It appears not. (more…)
