Web Site Ranking: Page Views or Time on Site?
Posted on July 13, 2007 - Filed Under Nielsen, Blogging, Traffic, Marketing, Monetize | 5 Comments
Nielsen has decided to rank site popularity using “time on site” instead of “page views.” Evidently, this will improve accuracy.
My reaction? Whether “page view” or “time on site”, the traffic ranking metric makes little difference: the inaccuracy of nearly all internet traffic ranking systems is due to biased samples of web […]
