Archive for the ‘Rankings’ Category

Psst… Alexa Rank Secret Revealed!

Wednesday, September 26th, 2007

Today, I will reveal the real secret of getting a great Alexa rank. I discovered when I found scrapers sites in my inbound links!

Mind you, no one is scraping my blog; they are scraping “How to Boost Your Alexa Rank”, published at “Alexa: Web Discover Machine “, a blog written by a couple of fellows who work for Alexa and discuss nothing but Alexa.

That post linked Skyrocket Alexa and that link now appears at a quality blog that looks like this:

Scraped Site

Maybe I should email that blogger and ask him which affiliate programs he uses? Cause’ I bet I could make money with a big Skype ad too!

Now for the secret to boosting Alexa!

Now, I’m pretty sure almost no one would intentionally visit that blog. But, I noticed the scraped blog has an Alexa rank of 265,915.

Many bloggers running sponsored posts would love that type of rank.

Recent ReadersHow did the scraper site achieve that? Well, here’s my theory:

See that gal wearing the red cape? I know she’s got an Alexa toolbar installed. And the Asian guy in the black turtleneck? I bet he has an Alexa toobar installed. Heck, I bet everyone of those visitors have toolbars installed! :)

I suspect the real secret to boosting your Alexa rank: Scrape blogs with good Alexa ranks.

Heck, you probably don’t need to scrape them. Just link ‘em regularly. Their Alexa toolbar totin’ authors will stop by and give your Alexa a nice bump.

PPP & Argus: Great Leap Forward

Tuesday, September 4th, 2007

Hey, serious bloggers. Pay Per Post has a new innovation, and it may be time to sign up. (And I’m saying this as someone who is not currently a postie and may have trouble persuading them to let me back.)

Pay Per Post is now set up to reward blogs with real traffic!

Of course, in some sense PPP always rewarded blogs with traffic. However, they used Alexa to measure traffic, and it’s so bad that this blog shows more traffic than my knitting blog — which gets 10 times the traffic I get here!

But Alexa will now provide real traffic monitoring.

How? On Sunday, PPP announced Argus, a monitoring system that will:

  1. Make it easier for advertisers to find suitable bloggers to carry ads and
  2. Provide actual traffic data to advertisers surrounding visits, pageviews, click throughs, traffic sources.

This tool uses the javascript installed in the footers at Postie blogs.

(Knowing you can track with Javascript, I’d been hoping they were planning this. Turns out they must have been!)

Evidently, PPP will still use Alexa as a traffic indicator to supplement their data. Still, presumably, if real traffic metrics exist for blogs, advertisers will quickly turn to the more suitable measurement — which is certain to be the PPP data.

In my opinion, Argus is a great advance all around. The advantage to advertisers is obvious. Though less obvious, Argus also has great advantages for serious bloggers who wish to monetize.

Advantage to bloggers

Bloggers will also benefit because a real traffic monitoring system will:

  1. Permit high bloggers real traffic to attract the higher priced opps. Previously, it was the heavily gamed “Alexa” traffic that won the higher pay.
  2. Allow posites to stop wasting time creating blog rolls that they auto visit armed with “Linky” and “Alexa” Firefox tool-bar extensions.
  3. Encourage posties to devote themselves to building real traffic by writing great blogs!

Great work to the Pay Per Post team! Hopefully, other companies will follow your lead and start using real data too.

Rocket Your Traffic: Imitate AndyBeard!

Wednesday, August 29th, 2007

According to Compete, Andy Beard’s Niche Marketing blog traffic was up 2290% in July and rocketed past that of Darren Rowse’s Problogger.

Andy Beard Traffic Up 2290%?

Evidently, Jason Calacanis and John Chow have also grown stupendously.

Hey, I want a 2290% boost in traffic too. I better ask the three of them for tips!

Or maybe not. After all, neither Andy nor Jason’s Alexa ranking has budged. John’s has gone up a bit lately- maybe because he overcame the ill-effects of the Google ban.

Andy

Real? Or Toolbar?

Well, it’s remotely possible both traffic ranking companies are right. After all, Compete measures the number of unique montly visitors and and Alexa measures daily visitors. And Compete estimates US traffic while Alexa estimates worldwide traffic.

But why do I think the difference is due to differential adoption of the toolbars both services use to measure traffic? (Maybe Andy can shed some light on this?)



Update:
Andy thinks this might be due to his encouraging people to use the Compete search tool. Evidently so did Dave Airey. But Tricia’s traffic jumped to. Here are five sites all showing traffic jumping by at least a factor of 3 and as much as a factor of 23!
Everyone  jumps

I’m sure LordMatt is right the same thing affected all these blogs Compete ranks. Toolbar? Fix in Competes algorithm? Whatever it was, it affected Niche Marketing,, Feverish Thought, Dosh Dosh, David Airey and, possibly, Lord Matt