Tricia asked me how well Kontera works. The short answer is: I don’t really know.
However, now I’ll give some details so others can judge whether or not this method of montetizing a blog is worth a try.
To test out Kontera, I signed up for the service and then installed the javascript on my very new diet blog which gets very, very little traffic. We’re talking maybe 40 hits a day at most (and most of those are me.)
I installed Kontera on 5/5/2007. Between 5/5/2007 and 5/27/2007, I’ve had 760 Net Impressions, 15 clicks and made $1.70. So, based on the data I have I’d expect to make $2.24 per thousand impressions.
Is this good or bad?
Well, obviously, $1.70 in 22 days is chicken feed. However, $2.24 per thousand impression is enough to make running Kontera ads worthwhile for a hobby blogger who mostly wants to cover the costs of blogging and maybe buy a few beers a week. And that’s what Big Bucks Blogger is all about! (Yes, I should be chicken feed blogger, but who wants to call their blog that?
Ok, so why is $2.24 per thousand somehow “pretty good”. Well, my knitting blog currently gets over 2000 impressions a day. About half are regular visitors; half are sent by search engines.
Anyway, with over 2000 a day on the knitting blog, one might guess I could get $4.50 there — assuming that Kontera works as well on a knitting blog as on a diet blog (which it probably doesn’t. )
Ok, but do I really expect to make $4.50 a day on a diet blog? Actually, I anticipate being able to make more — possibly $10 a day. 
Here’s why:
Given the interest in dieting, I suspect I should be able to eventually get at least 2000 impressions a day. So, that would mean $4.50 a day. Maybe.
But, the reason I expect more than $4.50 is simple: Right now a huge number of Kontera impressions are … me! And I don’t click on the ads.
In fact, I suspect I create over half the impressions because I always view the blog after clickiing publish plus I create impressions when WordPress displays my blog in the editing window! Given how often I save and reload a page before clicking “publish”, or check pages after adding something to the sidebar, I’m probably responsible for at least 20 impressions a day- that’s is over over half the 40 impressions a day.
So, when I get real traffic, the click rate should double and I expect $10 a day. Maybe.
Is that good, bad or indifferent? Well… I guess that depends on how much you think you want to make on a blog! As for me, I’m communicating with Kontera to see if I can add “bigbucksblogger.com” to my Kontera account. I’d like $20 a day even more than I’d like $10 a day.
It sounds like Kontera might be worth trying.
I wonder if it works better on certain types of blogs than others due to the type of keywords it select to advertise depending on the content within a post? You know how some forms of advertising, google Adsense in particular, work better for niche blogs and websites?
Thanks for the link. BTW it’s not working quite right - it has part of your blog addy in it too.
Same for the first link in the SR PPP direct post. 