Hey, serious bloggers. Pay Per Post has a new innovation, and it may be time to sign up. (And I’m saying this as someone who is not currently a postie and may have trouble persuading them to let me back.)
Pay Per Post is now set up to reward blogs with real traffic!
Of course, in some sense PPP always rewarded blogs with traffic. However, they used Alexa to measure traffic, and it’s so bad that this blog shows more traffic than my knitting blog — which gets 10 times the traffic I get here!
But Alexa will now provide real traffic monitoring.
How? On Sunday, PPP announced Argus, a monitoring system that will:
- Make it easier for advertisers to find suitable bloggers to carry ads and
- Provide actual traffic data to advertisers surrounding visits, pageviews, click throughs, traffic sources.
This tool uses the javascript installed in the footers at Postie blogs.
(Knowing you can track with Javascript, I’d been hoping they were planning this. Turns out they must have been!)
Evidently, PPP will still use Alexa as a traffic indicator to supplement their data. Still, presumably, if real traffic metrics exist for blogs, advertisers will quickly turn to the more suitable measurement — which is certain to be the PPP data.
In my opinion, Argus is a great advance all around. The advantage to advertisers is obvious. Though less obvious, Argus also has great advantages for serious bloggers who wish to monetize.
Advantage to bloggers
Bloggers will also benefit because a real traffic monitoring system will:
- Permit high bloggers real traffic to attract the higher priced opps. Previously, it was the heavily gamed “Alexa” traffic that won the higher pay.
- Allow posites to stop wasting time creating blog rolls that they auto visit armed with “Linky” and “Alexa” Firefox tool-bar extensions.
- Encourage posties to devote themselves to building real traffic by writing great blogs!
Great work to the Pay Per Post team! Hopefully, other companies will follow your lead and start using real data too.