Six Ways to Get More Links: Tips for a Niche Blog.

Helio of Goteborg’s History wrote asking me how to get more links for his Swedish history page. I’ll admit I’m not an expert, but my last name sounds scandinavian, so I’m motivated to give a nice Swede the few tips I know. The first tips applies to non-English language bloggers, but read generally, the other five apply to everyone.

Here goes:

  1. Provide content in English. Blogging in Swedish limits your readership and linkage; English is much more widely spoken and understood.

    A number of translation plugins exist for WordPress. I haven’t tried them; maybe I should. You definitely should!

    Polyglot is a WordPress plugin can help you provide content in a variety of languages, but you need to supply the content in both languages. Unfortunately, writing copy in both English and Swedish is work. Try robo-translation using Word Translation Plugin; it’s free. If free doesn’t work, you can pay for Angsumans’ Översättare Plugg Pro 4.0 Befriaren also known as “Angsuman’s Translator Plugin Pro 4.0 Released”.

  2. Link or comment to niche blogs: True niche bloggers love getting links and they link back to interesting niche content. The challenge is to think of “niche” just broadly enough and to avoid becoming an obnoxious spammer.

    Helio, let’s take your blog as an example: you write about “The history of ‘X’ in Sweden”. So, you can link to a) history blogs, b) Swedish culture blogs and most importantly c) niche blogs about ‘X’.

    Your best bet is to find niche ‘X’ bloggers who seem interested in Sweden. These exist!

    Wendy  Cat as Need proof? Do you see Lucy, the adorably cute cat to the left? Well, Wendy Johnson is attached to the hands holding Lucy. Wendy not only knits a lot; she sometimes knits Scandinavian styles.

    What good does this do you link-wise? There is a strong possibility Wendy might be interested in articles about the history of Scandinavian knitting. (Or she may not.)

    How might you, Helio, get a link from a blogger like Wendy? There is no sure way, but you could try this: post an interesting article about the history of Swedish knitting mentioning the Bohus Tradition; mention modern day knitters who still knit these things. Link Wendy’s Bohus sweater. (BTW: It’s a great sweater; she’s a famous American knitter and knitting book author. Your readers will probably be interested in the link!)

    If your article is interests Wendy, she might link back. (BTW: be sure to use WP-Cache if she does. Click to read why.)

    Now, don’t focus on Wendy; she’s an example. And let’s face it; she doesn’t want to be spammed.

    I want you to generalize the advice I gave you. Do you plan a post about The History of Luttefisk? Find A list (or B or C list) food bloggers who might be interested in Luttefisk. (Or better yet, blog about something edible.) Swedish Furniture? Find bloggers who discuss Swedish furniture or interior design.

    What can bloggers other than Helio do: Think about their niche broadly. Try to link to people in their tight niche, then try to find creative ways to link to people who overlap their niche.

  3. Out link a lot. When first starting out, linking one person per post probably won’t do the trick. Make your goal to link to at least five bloggers who might be interested in your post.

    I’m bad. Finding five people is work. Looking at the links I’ve dropped so far, no one is likely to link back!

  4. Identify your “link-niche”. How? Ask other people who visit your blog. You, Helio, may think your niche is History. It is, but are historians going to link you a lot?

    I think your “link-niche” is also Sweden! :) Swedish Americans; are dotty for Sweden. Find them; they will probably link more than historians. Or not- still, it’s worth aiming for links from both niches.

    I have no idea how you can attract historian bloggers. But, with a name like mine, I know loads of people who are dotty about Swedish culture.

    If you want to find niche bloggers are interested in Swedish culture, try Googling. Add Swedish term to the “niche” you are connecting too. When you eventually blog about the history of Swedish food, try “food scandinavian”. It won’t hurt to try “luttefisk blogger”, or “crafts Swedish”. To find Swedish groups, Google “Swedish Days” of “Swedish Museum”. (Heck, try Andersenville, Chicago.)

    This will take time, but if you find a blogger who is posting regularly, and mentions anything Swedish, finding a reasonable, non-spammy excuse to link them would be helpful.

    Your goal is to get these bloggers to notice your post. Their response is in their hands!

  5. Always verify you pinged or tracked-back. If you mess up a link, linking won’t leave a trackback or pingback. If the blogger’s blog doesn’t post trackbacks, you won’t leave a trackback. If the blogger’s blog doesn’t let WordPress autodiscover the trackback, you might not leave a trackback.

    You really need that trackback. So, after you hit publish, always go back to “edit” your post. Scroll down and check whether or not a trackback was sent. If it was not, check your link is correct. If the link is correct, visit the page and search for “trackback”, find the url, add it to the trackback box at WordPress. Save your post again.

    After that, trackbacks are in the hands of the blogger you pinged or tracked back.

  6. Use StumbleUpon. This is for traffic- but you need traffic to get links. Besides, I suspect StumbleUpon friends are often bloggers: they are more likely to drop a link than non-stumblers.

    So, join StumbleUpon. Install the toolbar. Make a decent profile. Apply a few of my tips.

    Spend one or two hours a week stumbling content in your niches. Find friends in your niche, defined broadly: History is a niche. Sweden is another niche. Afterwards, find the correct niches for your individual posts. If necessary, self stumble- but it’s best to be patient and wait for someone else to stumble because you’ll get more traffic, get more friends and fans.

    Heck, write a good post about the history Bohus knitting, let me know and I’ll Stumble the English language version and tag it “knitting”.

Summary of How to Get Links

So, the short advice is: provide content in English, link to bloggers, link to a lot of bloggers, develop a method of identifying bloggers who are interested in your niche (who you can later link and who will link you), make sure you they know you linked them, use StumbleUpon to make friends with… uhmm… interested bloggers!

6 Responses to “Six Ways to Get More Links: Tips for a Niche Blog.”

  1. Lord Matt says:

    Have you ever considered doing paid consultations? You really have a handle on this.

  2. I think that linking out is really important for a new blogger. And, I like your advice about linking to at least 5 other blogs per post. I also like your advice on searching for trackbacks.

  3. Good tip on reminding people to blog in English. The Swedish blogging community does have its limits. We took the same approach, but in reverse order. In America we recognize the amount of Spanish speaking individuals is on the rise so we created a Spanish Speaking section on our website. (It does help that we have a Spanish Speaking Lawyer on a our Law Firm, lol.)

  4. John Hunter says:

    Good tips. I also like to keep reminding people that adding useful, well written content is important. It should be obvious but that act is both extremely important and very inter-dependent with your other suggestions. Using trackbacks when you don’t really say much other that this post is cool might work some, but doing so when you really add value to what the original post stated dramatically increases results.

    Also I think people should expect this can take time. Don’t expect things to happen quickly (that is my advice anyway). Some do seem to be able to grow quickly right away but I think those are the exceptions.

  5. Vamsi says:

    I do think that stumbleupon is good traffic source, because the readers tend to stay on the blog if the topic is interesting

  6. i have personally tried stumbleupon and it has yielded a lot of positive result and traffic to my site.
    I love the content.

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