Pay Per Post: No back to back sponsored posts.

Pay Per Post has recently clarified its TOS: Posties can no longer post back - to - back sponsored posts from any company. This means Posties blogs cannot post series of posts as follows:

PPP Sponsored - unsponsored - PayU2Blog - Bloggerwave - Blogitive - unsponsored - PPP sponsored - unsponsored - Smorty - PayU2Blog- unsponsored - PPP sponsored.

The several back-to-back sponsored posts from any company now exclude a blog from participating in PPP.

Is this really a change?

Maybe not. I interpreted the PPP’s previous TOS, and previous discussions at the forum, to prohibited back-to-back sponsored posts from any company. However, it appears some posties believed otherwise and were posting back-to-back posts quite regularly. Clarification was required and the TOS have been rewritten to make this policy absolutely unambiguous.

Better ROI for advertisers.

In my opinion, this is great for advertisers because they will probably see:

1. More traffic: Your sponsored post is less likely to quickly roll off the front page of a blog that posts a flurry of posts containing inexpensive paid links. This means more blog visitors will see and read the post you pay for; if the post is well done, it means more traffic.
2. More relevant audience: Generally speaking, niche bloggers are better able to retain their flavor when the proportion of paid posts is low. For example, my knitting blog cannot retain a knitting audience while carrying 50% posts on insurance, gold coins, mortgages or even slenderizing treatments and remain a knitting blog. So, advertisers who picked my blog because they wanted an audience of mostly college educated women with leisure time are more likely to get what they want if I carry relatively few ads.
3. More link juice: Google and search engines are somewhat less likely to devalue the “trust” rank of a blog that shows fewer than 1 paid post out of two rather than over 75% paid posts.

In short, this will result in better returns on investment for advertisers.

Hopefully, this will also translate into better fees for the low-ad intensive blogs in PPP’s marketplace.

What about Bloggers?

Well, this will clearly cramp the style of bloggers who were running back-to-back sponsored and intended to continue. If you were planning to monetize that way, you will either need to conform to PPP’s TOS or resign from PPP. Conforming will involve either taking fewer PayU2Blog paid links or doing a additional work to crafting additional un-sponsored content to space between the PayU2Blog posts or starting a few “back-to-back sponsored posts” blogs on which to run ads from the less restrictive pay-to-post services and getting them qualified by the other services.

So, if you want to run back-to-back posts, you have some options.

For bloggers who never ran back-to-back sponsored posts, the policy clarification will have little direct impact. However, it may have an indirect impact if advertisers prefer to shop in a marketplace full of blogs containing a lower fraction of sponsored ads.

I’m guessing advertisers will prefer the low-ad blog market place. If so, we’ll advertising opportunities for a wider variety of products offered with higher fees.

Tags:blogging blogs monetize PayPerPost ppp

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John Chow Effect? Less than “The Power of WendyKnits.Net!”

Some will recall that I previously John Chow Effect: Does it Kill Young Blogs? Today, I will discuss the effect of a John Chow Review on a medium sized blog — Gaman’s Sabahan.com.

My conclusion? Based on data I can access, I believe the John Chow ReviewMe for Sabahan.com had a moderate 2-4 day effect; it brought no long term traffic boost. The John Chow review exerted practically no positive effect when used to promote a time critical event like a contest.

It is, of course, up to each individual blogger to decide whether a 2-4 day long modest boost in traffic is worth transferring lots on money into John Chow’s pocket. As for myself: I will not be ordering a John Chow ReviewMe review!

History of the John Chow Review Me Review

On July 10, 2007, John Chow posted a ReviewMe review of Sabahan.com. On July 23, Gaman posted Is it worth spending $400 …; he told his audience that his main goal in buying the review had been to promote a blog contest with a prize of free lifetime hosting for a blog.

Did the John Chow ReviewMe advance that goal? Evidently not. In Sabahan’s words:

I did get a couple of new entries as a result of the review but I am actually quite disappointed it wasn’t more than a handful!

But never mind. Maybe John Chow sent lots of traffic? It appears not.

Click here to read more.
 

Tags:adsense blogs JohnChow john chow Link Building Marketing ReviewMe sabahan

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Blogs that Scare Me: Content Loads Last.

Over the weekend, I examined the fright-factor of two blogs Chris Garrett asked readers to evaluate. Today I’ll discuss Problogger.

I’ve been a fan of ProBlogger for years; I thought I loved his template. But today, I’m focused on seeing it the way a first time visitor sees it.

With that in mind, I show you this:

Do you see the problem?

I do. I’m on DSL. The page loads sufficiently slowly to permit me to click on my “preview” tool, pull down a menu, select “grab window”, move the little camera over the screen and click. In fact, I can stop and sip coffee as I do this.

That means that I see nothing but sidebars for quite some time.

Darren’s site is worth waiting for, so I do. I visited Darren’s site way back when I only blogged knitting. I wanted a few tips to make the adSense convert to clicks. His advice works for me.

Darren also intersperses his posts with some fun articles that fit his niche. He is generous about dropping links to a wide variety of other good blogs. He drops the links quickly- so I generally haven’t already seen the links at other blogs. I also never get the impression the link dropping is directed to “the chosen few”. This means that I generally find interesting blogs when I click links Darren drops.

Darren’s layout is consistent with his information oriented content and his content is great. But he might want to tweak his CSS style sheet!

I have to thank ChrisG for this exercise. I learned something today: Even a terrific popular blog in the world may have a flawed template!

From now on, I’ll remember to try to copy the good and fix the mistakes.

Tags:blog design blogs chris garrett problogger template

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