Technorati: How to Get Traffic.
Did you know there are tricks to getting traffic from Technorati? There are! But many people don’t know them; today I’ll tell you the ones I know.
Lord Matt wrote an very informative article explaining how you can gain a good rank on Technorati. Strangely enough, most of us will have moderate ranks, and so will need to do slightly different things to maximize traffic from Technorati!
Now, I won’t say I get loads of traffic from Technorati. However, I do get consistent traffic; moreover it tends to be valuable traffic and sometimes wins me editorial links.
The key to getting the traffic is understanding how Technorati is used by those who like Technorati.
How is Technorati Used?
Technorati is used at least four ways.
- Performing ego searches & stalking by fans and detractors.
- Researching blogosphere reactions and controversies:
- Researching more generally.
- Following a discussions in niches.
In all cases, people visit Technorati to find recent reactions, stories or news because Technorati is set up to deliver this.
What to do to get Technorati Traffic?
First, bear in mind, when getting Technorati Traffic, your goal is to get the traffic from searches done today. Not weeks from now- today.
So, how can you convert each type of use to traffic.
- Mention people with ’stalkers’ by name.
To get traffic at Technorati, focus on the stalkers, not the egos! To do this, whenever it’s relevant, mention ‘A’ list people by full name and product. Example: Jason Calacanis of Mahalo.After doing this, watch your referrer logs.
For a day or two after you post, check your referrer logs for Technorati searches on that name or person. If mentioning that person brought traffic, hey, drop that name again!
(If you want to eventually nofollow the link, use my NoOldSpamLinks plugin to auto-nofollow after 10 days. I do this for John Chow.)
- When there is a big controversy or breaking news items in your niche, post your opinion!
If you blog about blogging, then when blogs were posting fast and furious about the ethics of PayPerPost, you should have posted an opinion. Don’t refer to people involved in the dispute by unsearchable short hand like: “the A-list bloggers”. Give full names and blog titles.Write like this: “A list bloggers like Allen Stern (of centerworks), Allen Stern (of CeterNetworks) and Andy Beard (of Niche Marketing) and ValleyWag have blah blah blah…”
And here’s an extra tips: When possible, link to specific articles and preferably recent ones. People do click visit Technorati to find out who commented on articles: those people are often the ones who are writing their own blog post: They may end up dropping your link.
How do you find the recent articles discussing recent controversies? Do a Technorati search!
- Post the results of your ‘research’ in your niche.
Did you have a problem? Did you spend several hours or days using your best Google-fu to find the solution? Did you have to consult people?Post results of your research! If you are experienced a new problem yesterday and solved it, the chances that others are looking right now is pretty high. Of course, you’ll get more Technorati traffic if the problem is fresh, but you’d be surprised. When I had problems believing aLinks was a memory hog, I saw a Technorati search for aLinks in my referrer log! (In future, I’ll Google traffic for that because someone else will have the problem and want the solution.)
- Use Technorati tags:
Tags attract visitors in your niche. Always has, always will. Need I say more?
Summary:
I gave you four tips to get Technorati traffic, 1) Drop full names, titles of blogs and give links, 2) Drop full names, titles of blogs and give links 3) Post solutions to problems that required you go do research and 4) Use tags.
Oh, you say the first tw tips the same? Why, yes they are!
Dropping full names, titles of blogs and links results in “stalker traffic” and “controversy junky traffic”. The key is: you need to actually drop the search terms these people use into your post.
Did you know attending to proper search terms when writing is “on page SEO?” That’s also known as “White hat SEO.” It works at Technorati and it works later on with Google. You should do it.
Related Posts:
- Six Ways to Get More Links: Tips for a Niche Blog.
- Seven Ways to Drive Web Traffic: Wall Street Journal
- Jimmy Spam (& SEO Tip)!
- Ultimate Tag Warrior: A plugin that rocks!
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