Seven Ways to Drive Web Traffic: Wall Street Journal

Today’s Wall Street Journal ran an article describing effective increase web traffic to your business. Among the methods listed? Paying for sponsored reviews using services like Pay Per Post and Blogvertise. (John Fox of Venture Marketing suggests Pay Per Post as the more professional of the two programs.)

Other methods mentioned by business men and women visiting the WSJ’s forum included:

1. Business blogs: Blogs which are indexed quickly, and use RSS are a good way to improve visibility of your ad campaigns and get them indexed in the relevant time frame.
2. YouTube Videos: The business oriented Wall Street Journal forum also stress the importance of having your YouTube profile point to your web site and also including business logos and contact information in the video itself. Daniel De LaGarza of Bankrate.com also suggest promoting your video using TubeMogul.com which permits you to simultaneously upload videos to multiple services.
3. Blogger networks and social media: Participating in various social media are mentioned, but specifics are light. Do they mean groups like BlogCatalog, myBlogLog, Facebook and Bumpzee? Or bookmarking sites like Stumble, Delicious or Digg? Or do they mean old fashioned email groups (still popular with craft oriented groups like knitters?) Any can be effective, but dj_covels at the WSJ forum points out, these can be very time intensive and costly.
4. SEO: Making a site and blog search engine friendly is repeated frequently. Simple things like remembering to use keywords, making sitemaps and writing blog articles about your products are mentioned. Bill Leaky of Apogee mentions their list of resources about search engine marketing which includes a paper discussing how to avoid bad SEO firms and another discussing how to identify a good one!
5. Local Media Coverage: Small business people can get the local media to cover events. Heck, even some knitting blog groups have managed to get a local paper to cover their knitting group as a human interest story. Of course this is easier to do if you organize a fund raiser, invite a celebrity or do something even slightly newsworthy, but if you do, create a press release and contact the small local newspaper.
6. Pay Per Click advertising: All forms of advertising are recommended, but PPC is mentioned repeatedly. This includes Google Adsense, AdBrite and numerous other services.

Can your business or blog use these traffic generating tips?

After reading the article, I sat down to figure out which tips bloggers could use.

Videos are a natural fit for blogs. I’d explored the idea of video podcasts for my knitting blog and created and uploaded a (rather bad) video to YouTube which you can see at The Knitting Fiend.

PPC advertising:I know I can eventually use some PPC advertising to bring traffic to pillar articles- but I need to organize this blog to maximize stickiness first. I also try to pay some attention to SEO at my blogs. You can obviously do both these things.

Social media? Well, I admit I’m still trying to figure out how to use those effectively. There are so many out there! Spamming Digg or Stumble isn’t going to work. I can’t possibly actively participate in 10 different social media sites write blogs, do my real job and also knit sweaters! If anyone has time saving tips, I’d like to read them!

I’m not quite sure how to use the other tips, but if you have suggestions, fire away!

Tags:blogging Marketing monetize ppc seo traffic web

Add to Onlywire

Related Posts:

• Here Are Two Quick Ways to Catch Cloaked Nofollows
• What makes an A-list blogger?
• Who Else Wants Links?
• Pay Per Post: No back to back sponsored posts.

Comments

Exoclick + Adsense Deluxe= Easy Money.

Monday, I told you about Exoclick, a pay-per-click (PPC) program matches ads to key words a blogger selects. Both John Chow and I think that for some bloggers, this program may be more profitable than contextual programs like AdSense or Kontera.

To maximize profits on PPC ads, you need to place them in profitable locations. But many bloggers have difficulty positioning them in the high profit spots. Today, I’m going to show you how easy it can be to insert Exoclick ads or into your blog content where the click rate is high. I use this same easy method to insert AdSense and Auction Ads (but it’s doesn’t quite work for Clicksor.)

Notice how I am inserting my PayPerClick ads near the second paragraph of text? That’s where people who read the first paragraph and decided not to read further are very likely to click. Those clicks earn big bucks. They could help you make money online too!

How to Insert PPC Ads in Content With Ease!

You can insert ExoClick ads in just a four easy steps! And “four steps” includes signing up with Exoclick! After you insert your first ad, inserting later ads will require only one easy step!

Here are the steps: Read moreTags:blogger bloggers exoclick pay per click plugins ppc

Add to Onlywire

Related Posts:

• The Secret to Organizing Posts while Complying with PPP Best Practices
• Seven Ways to Drive Web Traffic: Wall Street Journal
• Login Lockdown! Keep Wordpress Safe.
• Don't Get Hacked: Google Bot Trick!

Comments