Pay Per Post: No back to back sponsored posts.

Pay Per Post has recently clarified its TOS: Posties can no longer post back - to - back sponsored posts from any company. This means Posties blogs cannot post series of posts as follows:

PPP Sponsored - unsponsored - PayU2Blog - Bloggerwave - Blogitive - unsponsored - PPP sponsored - unsponsored - Smorty - PayU2Blog- unsponsored - PPP sponsored.

The several back-to-back sponsored posts from any company now exclude a blog from participating in PPP.

Is this really a change?

Maybe not. I interpreted the PPP’s previous TOS, and previous discussions at the forum, to prohibited back-to-back sponsored posts from any company. However, it appears some posties believed otherwise and were posting back-to-back posts quite regularly. Clarification was required and the TOS have been rewritten to make this policy absolutely unambiguous.

Better ROI for advertisers.

In my opinion, this is great for advertisers because they will probably see:

1. More traffic: Your sponsored post is less likely to quickly roll off the front page of a blog that posts a flurry of posts containing inexpensive paid links. This means more blog visitors will see and read the post you pay for; if the post is well done, it means more traffic.
2. More relevant audience: Generally speaking, niche bloggers are better able to retain their flavor when the proportion of paid posts is low. For example, my knitting blog cannot retain a knitting audience while carrying 50% posts on insurance, gold coins, mortgages or even slenderizing treatments and remain a knitting blog. So, advertisers who picked my blog because they wanted an audience of mostly college educated women with leisure time are more likely to get what they want if I carry relatively few ads.
3. More link juice: Google and search engines are somewhat less likely to devalue the “trust” rank of a blog that shows fewer than 1 paid post out of two rather than over 75% paid posts.

In short, this will result in better returns on investment for advertisers.

Hopefully, this will also translate into better fees for the low-ad intensive blogs in PPP’s marketplace.

What about Bloggers?

Well, this will clearly cramp the style of bloggers who were running back-to-back sponsored and intended to continue. If you were planning to monetize that way, you will either need to conform to PPP’s TOS or resign from PPP. Conforming will involve either taking fewer PayU2Blog paid links or doing a additional work to crafting additional un-sponsored content to space between the PayU2Blog posts or starting a few “back-to-back sponsored posts” blogs on which to run ads from the less restrictive pay-to-post services and getting them qualified by the other services.

So, if you want to run back-to-back posts, you have some options.

For bloggers who never ran back-to-back sponsored posts, the policy clarification will have little direct impact. However, it may have an indirect impact if advertisers prefer to shop in a marketplace full of blogs containing a lower fraction of sponsored ads.

I’m guessing advertisers will prefer the low-ad blog market place. If so, we’ll advertising opportunities for a wider variety of products offered with higher fees.

Tags:blogging blogs monetize PayPerPost ppp

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Wall Street Journal discusses Paid Posting.

Today’s Wall Street Journal includes an article discussing Apogee’s positive experience with Pay Per Post and similar programs like Sponsored Reviews.

Paid Posts Bring Traffic

In January, Apogee, an online marketing firm, began paying 20 bloggers a month around $10 each to write a review about Apogee’s blog. Traffic to their blog increased, and they decided to increase advertising through bloggers and now pays for approximately 100 posts a month. According to executive of the firm, have their site visits now come from blogs and the number of visitors who fill out online online-inquiries has multiplied 4-5 fold.

Keys to success

Apogee does not require positive posts. This benefits them for several reasons, one is that bloggers sometimes catch and reports problems with their site. The reaction of Mr. Combs of Apogee to this news? “It’s wonderful feedback, if you’re willing to go back and correct things.”

Part of Apogee’s success may also be due to their use of PPP’s “tack” system; Apogee restricts advertising opportunities to Posties with more than 2 tacks. They also give tacks and sometimes ban bloggers.

Posties should note: According to the Wall Street Journal, Apogee does not give tacks based on whether or not the blog post tone is positive. They consider blog traffic, and the amount of expertise a blogger brings to the subject.

Apogee encourages clients to pay for ads on blog posts .

Evidently, quite a few of Apogee’s clients have taken the advice and are now paying bloggers to advertise. The article closes with this interesesting observation:

Apogee explains to the clients that they’ll have limited control over what the bloggers say about them. Says Mr. Combs, “You have to face some pride-swallowing.”

For more information about Apogee and paid blog posts, read Paying Bloggers For Online Reviews Can Fan Fame

Tags:advertising opportunities apogee blogging monetize ppp

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Passive Income with Clickbank

This is not a secret: if you want to monetize your blogs, you must periodically try to advertise something that blog visitors will buy.. But you know what lots of bloggers don’t realize: to make a lot of money, you must hunt down methods to automate the process of finding advertising opportunities!

Let me explain the problem that arises if you don’t automate.

I used to post fairly regularly for Pay Per Post and made about $600 in two months with very little work. However, PPP has had great success attracting many, many, many posties.

So, lately, the PPP marketplace board is covered with “Grey Bands of Disappointment”. A Postie with a PR 4 blog can waste hours and hours reloading the screen, and eventually land a $10 opp — if they were lucky!

Accounting for time wasted hunting down opportunities, I figure the pay scale drops below minimum wage. Why not just bag groceries?

Anyway, for the time being, I rarely check the Postie board; I’d rather devote that time to writing content that will eventually attract visitors to my blogs for years to come.

Then, by joining profitable affiliate programs and using ad management software, my blog will create passive income using contextual ads, text ads and affiliate programs of various sorts. (My knitting blog already generates $500 a month in passive income. And I never devoted a lot of time to monetizing that site!)

Anyway, I bet you are wondering what opportunities for passive income exist? Loads of stuff.

For example, you can find find ad management software that returns Affiliate program search results. When your site visitor buys the product that matches their search, you get the commission.

The same software can also be used to create pop-unders that appear when visitors leave your site. I haven’t tried this software, (and I don’t like pop-unders) but I did sign up for a free newsletter describing it. You can learn more by visiting: SearchFeast.

What else did I find? Software that creates contexual Clickbank Ads similar to Google Adsense ads — except you get a high profit commission if visitors buy. But guess what? You can also use the software to create contextual links to other affiliate programs and you can create a contextual ad program sell to other bloggers.

I also found a slightly different product that creates Clickbank affiliate ads based on key words you enter. This will work spectacularly if you have a blog that covers a broad range of topics and you want to deliver ads for hot new products that you aren’t necessarily discussing in your post.

To get this software, visit: ClickBank Buddy.

Once installed, all three types of software make posting high profit affiliate ads passive: you insert the scripts on your blog page and you no longer need to visit the affiliate to find the ads you need.

Clearly, all are a great ad management solutions worth investigating further!

But you are probably wondering, “What if Clickbank or other affiliates only have products targetted to webmasters? For these ad management solution to help me, I need to advertise products my site vistors will buy!”

Well… As you know, I have a knitting blog! Even Clickbank which launched itself selling software products now has products for knitters like Knitting Essentials and tutorials to help you learn master knitting techniques. They also have home and family products, craft products and a slew of other things that knitters tend to buy.

Other affiliates also have lots of products to fill the needs of any niche blogger.

So, whatever your niche, if you are interested in monetizing your site, you will want learn more about ad management software to help you profit.

Tags:adsense affiliate program blogging make money online monetize money passive income ppp

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