PPP & Argus: Great Leap Forward

Hey, serious bloggers. Pay Per Post has a new innovation, and it may be time to sign up. (And I’m saying this as someone who is not currently a postie and may have trouble persuading them to let me back.)

Pay Per Post is now set up to reward blogs with real traffic!

Of course, in some sense PPP always rewarded blogs with traffic. However, they used Alexa to measure traffic, and it’s so bad that this blog shows more traffic than my knitting blog — which gets 10 times the traffic I get here!

But Alexa will now provide real traffic monitoring.

How? On Sunday, PPP announced Argus, a monitoring system that will:

1. Make it easier for advertisers to find suitable bloggers to carry ads and
2. Provide actual traffic data to advertisers surrounding visits, pageviews, click throughs, traffic sources.

This tool uses the javascript installed in the footers at Postie blogs.

(Knowing you can track with Javascript, I’d been hoping they were planning this. Turns out they must have been!)

Evidently, PPP will still use Alexa as a traffic indicator to supplement their data. Still, presumably, if real traffic metrics exist for blogs, advertisers will quickly turn to the more suitable measurement — which is certain to be the PPP data.

In my opinion, Argus is a great advance all around. The advantage to advertisers is obvious. Though less obvious, Argus also has great advantages for serious bloggers who wish to monetize.

Advantage to bloggers

Bloggers will also benefit because a real traffic monitoring system will:

1. Permit high bloggers real traffic to attract the higher priced opps. Previously, it was the heavily gamed “Alexa” traffic that won the higher pay.
2. Allow posites to stop wasting time creating blog rolls that they auto visit armed with “Linky” and “Alexa” Firefox tool-bar extensions.
3. Encourage posties to devote themselves to building real traffic by writing great blogs!

Great work to the Pay Per Post team! Hopefully, other companies will follow your lead and start using real data too.

Tags:monetize PayPerPost Rankings traffic

Related Posts:

• The Secret to Organizing Posts while Complying with PPP Best Practices
• Seven Ways to Drive Web Traffic: Wall Street Journal
• Warning: Don't Back Date PPP Posts!
• Pay Per Post: No back to back sponsored posts.

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Alexa Game: You Visit, I Visit

Is your Alexa rank in the toilet? Even though you have traffic? Well, now, if you have friends, and a Wordpress blog, you can fix that! Using the new You Visit, I Visit plugin which is developed to overcome the two short comings with other Alexa projects. There are:

1. People get busy and forget to visit the “links” hub where they open all t heir friend’s blog pages.
2. Reliable people feel ripped off when they visit people who don’t return visits.

This plugin fixes that by a) creating an auto surf button at your own blog and b) preferentially visiting only people who visit you.

How do I use the plugin?

Click here to read more.
 

Tags:Alexa Dreams of Money Rankings

Related Posts:

• Skyrocket Alexa: A Fun Experiment
• Big Bucks Blogger Alexa < 100,000
• Alexa Network: Cooperative Exploit.
• Alexa Test: Redirecting jpegs does NOT work.

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Rocket Your Traffic: Imitate AndyBeard!

According to Compete, Andy Beard’s Niche Marketing blog traffic was up 2290% in July and rocketed past that of Darren Rowse’s Problogger.

Evidently, Jason Calacanis and John Chow have also grown stupendously.

Hey, I want a 2290% boost in traffic too. I better ask the three of them for tips!

Or maybe not. After all, neither Andy nor Jason’s Alexa ranking has budged. John’s has gone up a bit lately- maybe because he overcame the ill-effects of the Google ban.

Real? Or Toolbar?

Well, it’s remotely possible both traffic ranking companies are right. After all, Compete measures the number of unique montly visitors and and Alexa measures daily visitors. And Compete estimates US traffic while Alexa estimates worldwide traffic.

But why do I think the difference is due to differential adoption of the toolbars both services use to measure traffic? (Maybe Andy can shed some light on this?)

I’m sure LordMatt is right the same thing affected all these blogs Compete ranks. Toolbar? Fix in Competes algorithm? Whatever it was, it affected Niche Marketing,, Feverish Thought, Dosh Dosh, David Airey and, possibly, Lord MattTags:compete Rankings

Related Posts:

• PPP & Argus: Great Leap Forward
• Alexa Game: You Visit, I Visit
• Alexa Network: Cooperative Exploit.
• Alexa Test: Redirecting jpegs does NOT work.

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