Yahoo SmartAds
SUNNYVALE, Calif., Jul 02, 2007 (BUSINESS WIRE) — Innovative, Patent-Pending Ad Delivery Platform Allows Marketers to Present Highly Targeted Online Display Ads in Real Time to Match a User’s Distinctive, Expressed Interests
From Yahoo Smart Ads Press Release
Unlike Adsense and Kontera, which target ads to the content of the page a user is visiting, Yahoo ads will target ads to the visitor using the computer. Since people generally use cookies when visiting Yahoo, presumably, yahoo will be collecting information about their site visitors.
To see an online demonstration, visit the rather slow moving demo. As far as I can tell, these ads only appear on Yahoo’s site. That would me it’s not new way for niche bloggers to monetize our blogs.
Still, who knows, maybe someday something like this will arrive at blogs? Privacy advocates have been worrying about that sort of thing for a long time!
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