10 Competitive Advantages of Using Big Data Analytics


Data generation has increased exponentially in today’s information-based economy. Many organizations have loads of data that can be used to make them competitive in the marketplace. These organizations should look into this emerging trends and train staff to identify data that can be analyzed to make better business decisions. Through proper training on this subject, staff gain analytical tools to confidently discuss current conditions that are critical to the business.

There is unprecedented amount of data that organizations should take advantage. There is lots of useful information to make strategic moves. Here are the main benefits of implementing big data analytics in your organization:

1. Create a competitive advantage

Big data analytics offer insight on the organization’s past and present performance. It will show clearly what solutions were working, what products sell more, what services are popular and more. With this data, companies can advance their offerings, enhance product development, improve services and develop solutions that are a benefit to the client. With big data analytics, organization can stay one step ahead of competition.

2. Understand market conditions

Big data analytics unravels important market trends that your organization was not aware of. It can help to drive results. With big data, your organization can use information to predict purchases, analyze customer behavior, find unnoticeable information on market trends and better understand market conditions. The analyzed data can help to predict market movements.

3. Make smarter decisions

Solid information is the key to success in influencing strong decision making. To stay ahead of competition, fast and accurate data on business performance will help organizations take the necessary actions for success. Decisions are no longer based on assumptions, but with actual facts and figures.

4. Reduce risks

Big data analytics can help identify risks that can be proactively tackled. Organizations today are faced with immense risk. With big data, they can effectively implement a risk management framework that will identify, quantify, measure and predict risk.

5. Create organizational value

With big data analytics, organizations can maximize their value. It improves business performance. It adds to value creation and stronger management. Organizations comprehensively understand what is driving customers, suppliers and employee behaviors. They then focus on these value drivers for the greatest impact.

6. Increase profits

Big data analytics enhance products and services for customers. This results in more revenue and profits in the long-run. Forecasts are more accurate and achievable based on data analysis. Organizations can analyze their sales and take appropriate action to prevent revenue loss.

7. Identify gaps

Data analytics can identify gaps in productivity, work processes and performance levels. It offers insight on how to optimize performance, processes and resources. It helps in organizational change that is sure to deliver successful results. It also improves control of operational processes.

8. Achieve cost savings

With immense amount of data from multiple channels, organizations can identify areas of cost savings. It also reduces the cost of failure by tackling risk and making accurate business decisions.

9. Improve customer service

Organizations are now able to improve their customer experience as they know what motivates their customers and can uncover behavioral purchase patterns. With big data analytics, your organization can build customer loyalty, retention and strong relationships by delivering exceptional offerings that your customers will be happy with. Your organization can also improve response times and personalize services for every customer.

10. Implement workable strategies

When your organization is presented with accurate facts and figures, your team makes decisions that are not based on assumptions. Solutions will triumph and succeed. This is because big data analytics deliver insights faster to allow for rapid decision making and a practical action plan.